7 Amazing Purple Shampoos for Beautiful Hair Today

Selah Vaughn
April 7, 2025

Purple shampoo helps soften the contrast between your light-colored hair and new natural roots. While it works well on blonde hair, it has limits. It cannot lighten or brighten dark hair color. 

If you like to switch up your hair color often, take a look at these best purple shampoo.

Which purple shampoo is best?

There are many purple shampoos out there, so choosing the right one can be tricky. To help you, we picked our top 8 favorites.

Redken

A gentle cleanser that neutralizes unwanted brassiness and yellow tones on blonde-coloured hair. It keeps the blonde colour light and bright while keeping the hair shiny and manageable.

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This is our top choice for a good reason. It has been tested, trusted, and many people recommend it. The shampoo gently cleans your light-colored hair without removing its natural oils. It also makes your hair stronger and more flexible, so you won’t have to worry about it breaking easily.

Professional salon-exclusive shampoo for perfect cool silver-blonde tones

Luseta Purple Shampoo and Conditioner 

This set is specially made for blonde & grey hair by the richness in neutralization formula. The shampoo gently cleans the hair eliminates brassy and yellow tones in blondes and repairs split ends. Conditioner can promote glossy and protect hair from heat or natural environmental damages. Free of sulphates, parabens and gluten

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Use this shampoo if your hair is silver or platinum. It also works well on blonde hair. Apply it for 5 to 10 minutes, then rinse. Your hair will look brighter and keep its silver or platinum color longer.

Fanola no yellow shampoo

For dry, decoloured and super lightened hair, this shampoo will restore your hair and hair colour back to life. Formulated as professional treatment products with a special violet pigment the neutralizes yellow pigment in your hair. 

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This shampoo has over 40,000 good reviews. It works well on both grey and blonde hair. The reviews speak for themselves. What more can we say?

Olaplex no. 4 blonde enhancer toner shampoo

A hydrating purple shampoo that neutralizes brassiness and makes the blonde hair 3X brighter. It strengthens and hydrates the hair from roots to tips and is suitable for all hair types.

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Olaplex is the top choice for salon-quality hair care at home. Their purple shampoo makes blonde hair look three times brighter. This result is backed by science, so you can trust it. Give this product a try and see the difference.

Matrix Total Results Colour Obsessed So Silver Shampoo

A cleansing purple shampoo that tones the hair and neutralizes the brassiness and yellow tones of blonde hair. It brightens blonde and platinum-coloured hair while strengthening the hair, allowing it to grow longer.

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Here is another highly rated purple shampoo. It has over 20,000 positive reviews on Amazon, so you can trust it works well. This shampoo is perfect for blonde and silver hair.

Morrocanoil blonde perfecting purple shampoo

3-minute blonde perfecting purple shampoo that cares for blonde-coloured hair. It has Argan oil that seals the cuticles making hair stronger and shinier. 

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If your hair is damaged from too much coloring, use this purple shampoo. It brightens blonde hair and helps fix damage by sealing the hair cuticles.

Clairol shimmer lights purple shampoo

Protein-enriched conditioning shampoo that tones down brassiness in blonde and grey-coloured hair. It refreshes dull and faded ash-toned hair making it look brighter and lighter.

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Use this purple shampoo to make your blonde or ash hair look brighter. It has a strong perfume scent that some people may not like. Still, since it works well, it’s worth trying.

L’Oreal Paris EverPure sulphate-free Brass Toning Purple Shampoo and Conditioner

L’Oreal Paris Ever Pure Purple Sulphate-free shampoo and conditioner neutralizes brassy yellow and orange tones in hair, leaving hair brighter

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Ever Pure Purple brass toning shampoo and conditioner use hibiscus and purple dye to remove yellow and orange tones from your hair. They also keep your hair soft and moisturized. This formula works well on blonde, bleached, highlighted brunette, and silver hair. It is 100% sulfate-free, paraben-free, vegan, and cruelty-free.

What does purple shampoo do to blonde hair?

The purple pigments in the shampoo cancel out yellow and orange tones that make blonde hair look dull or faded. This helps blonde and light-colored hair appear brighter and keeps the hair colour vibrant for a longer time.

Who should use purple shampoo?

Purple shampoo is designed for people with light-colored hair such as blonde, grey, ash, or platinum. After coloring your hair at the salon, your hairstylist will likely suggest using purple shampoo. This shampoo is different from regular shampoo. Using it too often can sometimes leave a purple tint on your hair. Always follow your hairstylist’s advice or the instructions on the product label.

How often should you use purple shampoo?

Certain purple shampoos are safe for daily use, while others should only be used twice a week. Check the packaging to see how long you should leave the shampoo on your hair.

How to use purple shampoo to keep your hair vibrant?

First, wet your hair. Then, use the purple shampoo just like you use your regular shampoo.

Gently massage your hair and create a thick, foamy lather.

Let it sit for 3 to 5 minutes.

Warning: Always read the instructions for each product. Some purple shampoos need a quick rinse, while others should stay on your hair for a few minutes.

Make sure to rinse well with plenty of water.

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